Press Releases

QPIXEL TECHNOLOGY AND NUCORE TECHNOLOGY TEAM UP TO OFFER NEW H.264 REFERENCE DESIGN FOR DIGITAL CAMCORDERS AND CAMERAS

Product Evaluation Kit from Qpixel Technology and NuCORE Being Demonstrated at
PMA Offers First Proof-of-Concept for Customers Wanting High-Quality,
Low-Power H.264 in an All-in-One Capture, Encoding and Playback Reference Design

• Photo Marketing Association (PMA), Orlando, Florida, Feb. 24, 2006

Qpixel Technology, an innovator in H.264 digital video compression audio and video encoder/decoder solutions, and NuCORE Technology, a developer of leading edge
digital image processors for video and still cameras, have co-developed a low-power
H.264-enabled two-chip digital camera reference design that allows capture, encoding
and playback in a comprehensive, highly integrated solution for digital still and digital
video cameras.
It incorporates the industry’s first low-power, H.264 standard definition Main Profile
encode and decode ASSP (Application-Specific Standard Product) solution from Qpixel.
The two companies are demonstrating the reference Product Evaluation Kit (PEK) to customers at PMA. The PEK combines NuCORE’s CleanCapture SiP-1280 image processor tightly coupled with Qpixel’s latest H.264 codec delivering a high-quality, low-power
video compression capability.

“NuCORE achieved great success with its previous reference design based on DVD compatible MPEG2 technology. H.264 technology enables us to increase the
compactness and compression quality for the next generation of H.264 based designs,”
said Saul Altabet, senior director of marketing for NuCORE Technology. “NuCORE’s CleanCapture image processing technology, recognized by the industry as having the
highest quality and performance, together with Qpixel’s video compression codec and algorithms, are a great match offering customers the ultimate H.264-based solution.”

The PEK from NuCORE and Qpixel Technology saves OEM designers valuable design
time by offering the first digital camera/camcorder reference design capable of H.264
capture, encoding and playback in a compact comprehensive design.
The PEK offers specific performance enhancements for small profile products including
solid state memory DVD camcorders and digital still cameras that can record in H.264,
or what Altabet refers to as the “flashcorder” market.

“Qpixel is demonstrating its highly responsive system solution capabilities by co-developing with NuCore this two-chip solution H.264-enabled digital camera reference design, in a very quick turnaround cycle,” said Wen Hsu, president and CEO of Qpixel Technology. “We are previewing this Proof-of-Concept to our customers as the first in a line of products coming from Qpixel Technology in the near future.”

OEM customers who would like a private demonstration of the Qpixel Technology and
NuCORE Product Evaluation Kit and reference design can call Yasuhito Sakurai, Qpixel Technology director of business development, at 408-517-1139 Ext. 295.

• About NuCORE Technology

NuCORE Technology develops leading-edge analog and digital image processing chips for video and still cameras. NuCORE’s products offer the industry’s highest-quality image capture and enhanced camera performance with reduced power consumption. By providing a complete development platform, including software and development boards, NuCORE helps camera makers speed new products to market.
For more information, see www.nucoretech.com.

• About Qpixel Technology

Qpixel Technology, an innovator in video compression silicon and software solutions, specializes in digital consumer applications that balance superior video quality with extended hours of portable operation at mass market prices. The first to ship H.264 Main Profile (MP) encoder technology in Oct. 2005, Qpixel’s highly integrated, low power family of QL200 codecs offer advanced algorithms and rich features that slash bandwidth and storage requirements in digital audio/video consumer appliances such as digital video camcorders and cameras, IP set-top boxes and remote monitoring devices. Qpixel accelerates OEM time-to-production through its flexible architecture and advanced silicon design methodology that simulates target applications at the system level.  This sets Qpixel apart from the competition and allows its OEM and service provider customers to offer new next-generation features and value-added services.

Qpixel is a fabless semiconductor designer and manufacturer with a U.S. office in Cupertino, Calif. and worldwide engineering and sales offices in Taiwan and Japan.  For more information about Qpixel Technology visit www.qpixeltech.com. For sales information call 408-252-0475 or email salesinfo@qpixeltech.com.

 

Press Contacts:

Jody Privette                                          
Strategic Communications                                           
(415) 328-4700                                           
jprivette@strategiccom.biz          

Deborah Paquin                                          
Strategic Communications                                           
(916) 984-1921                                           
debpaquin@strategiccom.biz   

 

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